Marketing Your Services Business

5 to 9PM Feb 25, Mar 1 and 11

12 reflexology CEUs Cost: $150

Most people in the wellness field wonder how they will ever build their services businesses. In this class, you learn about solidly claiming your dreams and setting goals to bring those dreams to reality. You will determine your own strengths and weaknesses so you can market with your strengths in mind. You will determine your target audience and how to market to that audience.

This class contains a variety of exercises that will require self-reflection. There are exercises that make you search you own values and desires. You will have exercises to set goals, a strategic plan to fulfill those goals, develop accountability markers, determine target audience and determine a marketing plan.

Class 1

1. Discussion of dreams for each participant’s business.

2. Personal values: exercises and open discussion.

3. Determining target audience. What motivates people?

4. Take home: Target audience.

Class 2

1. Follow up on target audience. Marketing to your target audience.

2. With target audience in mind, goal setting and strategic planning – why and how.

3. Guided imagery allowing a view of what can be.

4. Take home: Goals and Strategic Plan exercise. Niche Matrix exercise.

Class 3

1. Follow up on goals and strategic plan as well as Niche Matrix.

2. Elevator speech discussion and exercise.

3. Ins and out of social media.