We are impulse buyers. People make purchasing decision based on emotion over need W I I F M ? What’s In It For Me? We are not selling, we market. And we want to always be marketing. We market ourselves, not our product. So, BE the person you want to market. Otherwise, you are simply selling a product and your clients will stop buying when they find another person who offers the same product, sometimes at a lower price. First impressions happen in just a few seconds; there is