Marketing for Reflexology by SoleWise Reflexology
We are impulse buyers. People make purchasing decision based on emotion over need W I I F M ? What’s In It For Me?
We are not selling, we market. And we want to always be marketing. We market ourselves, not our product. So, BE the person you want to market. Otherwise, you are simply selling a product and your clients will stop buying when they find another person who offers the same product, sometimes at a lower price.
First impressions happen in just a few seconds; there is never a retake
Your personal appearance speaks louder than you do; it represents who you are
Pay attention to your body language; it also speaks very loudly
Make eye contact – indicates confidence and promotes trust
Smile – improves your own attitude and makes you approachable
Keep all language, written or spoken, in a positive light
Use firm, confident handshake
Repeat the person’s name when receiving an introduction
If there is a promise of follow-up, do it and do it soon
Create a reason for a follow-up contact so you then must get their information as opposed to waiting for them to contact you